Audi HMI Design

Internship at Audi designing advanced human-machine interaction for future autonomous vehicles. My role focused on User Research, exploring innovative UI concepts, enhancing interaction techniques, and validating design solutions.

Role:

Research, HMI Design, Prototyping

Tools:

Figma, Illustrator, Photoshop, Blender

Date:

April 2023 - Dec 2023

Timeline:

8 months

UX Research & Design for Premium Platform Electric (PPE) Vehicles

At Audi Automated Driving Development, I worked on UI concepts for assisted and piloted driving functions. I worked closely with researchers, engineers, software developers, and managers to create intuitive user experiences for Audi’s future electric and autonomous vehicles, including the A5, A6 e-tron, Q6 e-tron, eQ8, and upcoming piloted models.

While the project details are under NDA, this page provides insight into my contributions and experience during the internship.


The initial phase of my internship involved a deep-dive into Audi's approach to autonomous driving, learning about the company's vision, tech stack, and the challenges of designing intuitive HMI systems for self-driving vehicles. I attended cross-functional meetings, reviewed existing research, and participated in design critiques to align my work with Audi’s long-term strategy.

Vehicles with assisted and piloted driving require seamless human-machine interactions to ensure safety, usability, and trust. This pushed me to focus on designing experience enhance user engagement and driving confidence.

Key challenges I tackled:
  • How can drivers intuitively interact with automated driving features?

  • How should haptic, visual, and auditory feedback be orchestrated?

  • How can in-car UI be optimized for both manual and autonomous scenarios?

Senior HMI Researcher

@AlyssaBautista

"I would be delighted to work with Aravind again! His team-oriented approach to UX Design and dedication to a user-centric process has elevated our collective output on our team. Aravind's willingness to step in and lend a hand in research or design, coupled with his adaptability and quick learning, has been invaluable to us. He not only excels as a UX Designer, but also emphasized the significance of User Research by willingly dedicating off-hours to ensure the success of our research plans. It's been a pleasure to witness Aravind's contributions enrich our team dynamics and propel us toward greater success"

ADAS Systems Engineer

@Christian Groß

"Aravind brings a solid technical skillset, innovation, and creativity. He is hardworking, dedicated, and an excellent team player. It was a pleasure to work with him, and his fresh ideas and solutions make him an invaluable asset to any team."

Let’s create beautiful experiences together!

© 2025 Aravind Aanand

Let’s create beautiful experiences together!

© 2025 Aravind Aanand

Let’s create beautiful experiences together!

© 2025 Aravind Aanand

Let’s create beautiful experiences together!

© 2025 Aravind Aanand